Eurasia Development Ltd Receives Award from Agroexport of the Russian Ministry of Agriculture

Eurasia Development Ltd received an award from Agroexport of the Russian Ministry of Agriculture for its contribution to the development of exports of Russian agricultural products.

Our team developed a concept for promoting Russian fish and seafood in the Chinese market, which was identified as the priority market, as well as proposals for positioning a Russian umbrella brand for the fisheries industry in other promising markets, including South Korea, Japan, the United States and the European Union (Germany).

The project included a comprehensive range of activities:

• analysis of key competitors of Russian exporters;
• value chain analysis;
• analysis of product segments;
• analysis of consumer preferences and consumption patterns based on surveys and focus groups;
• identification of a priority national industry model for Russia’s presence in the target market;
• development of the optimal positioning of the Russian fisheries industry in the priority market;
• development of a communications strategy for promoting Russian fish products in the priority market;
• development of a roadmap for implementing the concept for expanding exports of Russian fish products in the priority market;
• and other related activities.