Mr. Li estimated that the impact Chinese automobiles had on the planet over the previous ten years was comparable to the impact of all automobiles over the previous hundred years. He believes that from 2000 to 2017, the joy of car ownership declined. Traffic, air pollution and accidents are to blame. He also notes that the automotive industry still uses a century-old way of doing business.
Using Innovation
His solution consists of three parts.
First, cloud computing, artificial intelligence and sensor technologies should be combined to develop autonomous driving. He believes this would not only help overcome traffic congestion, but also give drivers a great deal of free time.
NIO has already presented the Eve concept, a vehicle that is essentially an AI-powered living room on wheels.
Second, electrification must be accelerated. To expand charging infrastructure, he proposes fast battery swapping in major cities.
Third, and something Li Bin sees as an advantage of startups, vehicles should be designed specifically for the digital age.
The company developed many of its technologies in-house. It employs people from 40 countries, some recruited from well-known automakers including Ford and Volkswagen.
Last November, NIO unveiled its first car in a spectacular presentation at the Saatchi Gallery in London. The EP9, the fastest electric vehicle and holder of a speed record for such cars, was designed to impress critics and was not intended for the mass market. “But that should change over time,” Li says.
Over the next ten years, he predicts that sales will grow into the millions, half of them outside China. NIO has a Silicon Valley division headed by Padmasree Warrior, former Chief Technology Officer of Cisco. The division planned to raise funds independently that year.
“We consider ourselves an international startup and therefore aim to solve international problems,” Li says. As for competitors, Li believes NIO can achieve better results than Tesla.
Adventurous consumers play an important role in stimulating innovation. Chinese consumers are curious about new products and, unlike Western consumers, are more forgiving when a product is imperfect. Having been deprived of many consumer goods and luxury products for many years, they are eager to experiment.
Affluent Chinese consumers are young: the typical Audi buyer in China is 30 years old, compared with 50 in Germany, and is therefore much more receptive to technology.
Since a car in China is not a symbol of wealth to the same extent as in the United States, local consumers are less attached to driving themselves and are open to new forms of mobility, such as ride-sharing. This was one of the reasons behind Didi’s success.
With a reported valuation of USD 50 billion, Didi was the world’s most valuable startup after Uber. This followed a USD 5.5 billion funding round from a group of investors led by Japan’s SoftBank. Didi’s other investors included BAT and Apple.
As Connie Chan of the well-known venture capital firm Andreessen Horowitz says, Didi is much more than a mobile taxi-hailing application. Local consumers’ willingness to experiment helped shape its business model.
Didi provides not only taxi and premium car services, but also operates fleets, minibuses and buses. The company offers services for elderly people. In addition, a company driver can take you home in your own car.
The company handled 20 million trips per day in China, several times more than Uber. It planned to use AI to forecast customer demand, whether for cars, public transport or bicycles.
Didi’s platform included 200,000 electric vehicles, a number expected to reach 1 million within several years. Another objective was the development of autonomous transport.
According to Didi President Jean Liu, the company was intended to become international. It held stakes in similar companies abroad: India’s Ola, Southeast Asia’s Grab, Brazil’s 99 and the US-based Lyft.
In July, Didi and SoftBank jointly invested USD 2 billion in Grab. In August, the Chinese upstart invested in two Uber-like companies: Estonia’s Taxify, operating in Europe and Africa, and Dubai-based Careem, operating in the Middle East.
The company showed no shortage of ambition: over the following five years, Didi planned to move beyond mobility services and become a global operator of vehicle networks and a leader in new transport technologies.